Lesson Plan for Senior Secondary 2 - Auto Mechanical - Basic Concepts Of Marketing

### Lesson Plan for Senior Secondary 2 Auto Mechanical #### Topic: Basic Concepts of Marketing --- **Grade Level**: Senior Secondary 2 **Subject**: Auto Mechanical **Duration**: 1 hour **Instructor**: [Your Name] --- ### Objectives: By the end of this lesson, students will be able to: 1. Understand the basic concepts of marketing. 2. Identify the importance of marketing in the auto mechanical industry. 3. Explain the four Ps of marketing (Product, Price, Place, Promotion). 4. Apply basic marketing principles to a hypothetical auto mechanical business. ### Materials Needed: - Whiteboard and markers - Projector and computer - PowerPoint presentation on Basic Concepts of Marketing - Handouts with key points and a case study - Notebooks and pens for students ### Lesson Outline: #### Introduction (10 minutes): 1. **Welcome and Attendance** (2 minutes) - Greet the students and take attendance. 2. **Icebreaker Activity** (3 minutes) - Ask students to name their favorite car brand and give reasons for their choice. This engages them and sets the stage for a discussion on marketing. 3. **Set the Stage** (5 minutes) - Briefly introduce the day's topic: Basic Concepts of Marketing. - Explain the relevance of marketing within the auto mechanical industry. #### Instructional Input (20 minutes): 1. **PowerPoint Presentation** (10 minutes) - **Slide 1-2**: Introduction to Marketing - Define marketing. - Discuss why marketing is important. - **Slide 3-6**: The Four Ps of Marketing - Product: What are you selling? - Price: At what price will you sell it? - Place: Where will you sell your product? - Promotion: How will you promote it? - **Slide 7-8**: Marketing in the Auto Mechanical Industry - Discuss how the four Ps apply specifically to auto mechanical services and products. 2. **Real-World Examples** (5 minutes) - Display examples of successful marketing campaigns within the automotive industry. - Discuss what made these campaigns successful. 3. **Interactive Discussion** (5 minutes) - Engage students in a conversation about how local auto mechanical businesses market themselves. #### Guided Practice (10 minutes): 1. **Group Activity** (5 minutes) - Divide students into small groups. - Provide each group with a hypothetical auto mechanical business. - Ask each group to develop a brief marketing strategy based on the four Ps. 2. **Group Presentation** (5 minutes) - Have each group present their marketing strategy to the class. - Provide immediate feedback. #### Independent Practice (10 minutes): 1. **Case Study Analysis** (10 minutes) - Distribute a short case study. - Ask students to individually read and respond to questions that apply the four Ps of marketing to the scenario. #### Conclusion (10 minutes): 1. **Review Key Points** (5 minutes) - Summarize the main concepts discussed: definition of marketing, importance in the auto mechanical industry, and the four Ps. 2. **Q&A Session** (3 minutes) - Address any remaining questions or concerns from students. 3. **Assignment Briefing** (2 minutes) - Assign homework: Students are to select a real-world auto mechanical business and prepare a one-page report on their marketing strategies. ### Assessment: - Participation in group activity and presentations. - Responses to case study analysis. - Completion and quality of homework assignment. ### Homework: - One-page report on marketing strategies of a real-world auto mechanical business. --- **Teacher’s Notes**: - Ensure active participation by encouraging diverse viewpoints. - Tailor the lesson’s complexity according to students’ existing knowledge. - Utilize multimedia resources to maintain engagement. --- **References**: - Kotler, P., & Armstrong, G. (2017). Principles of Marketing. Pearson. - Svend Hollensen (2015). Marketing Management: A Relationship Approach. Pearson Education Limited. *End of Lesson Plan*